Theory on selected topics Essay Example | Topics and Well Written Essays - 1500 words

Theory on selected topics - Essay ExampleThese products are usually categorized according to their characteristics of market growth rate and market piece. A typical BCG hyaloplasm is shown in the figure belowAs we all know that McDonalds Corporation is made up of world-wide business, much(prenominal) as McDonalds USA, McDonalds Europe, McDonalds Asia and McDonalds America. We are going to use the lens of BCG matrix to determine the position of each of these businesses in a BCG matrix for McDonalds Corporation. (QuickMBA, 2009)STARS Stars are those products that have a large market share in a rapidly growing industry. In simple words, these are successful products that unavoidableness continuous investment to maintain their dominating position in the market. According to the statistics effrontery in McDonalds Corporations annual report, McDonalds USA is a star. It has a last market share in the market which is booming rapidly. However, due to increased competition in the marke t, McDonalds Corporation should invest in McDonalds USA heavily, so that they do not lose expose market share to other competitors like Burger King or KFC. (Daft, 1997).A question-mark is a business that has low-market share in the rapidly growing industry. In order to increase the market share, the business will need more and more resources. However, it is not guaranteed that the business has enough potential to become a start. In the eccentric person of McDonalds corporation, McDonalds Europe falls under the category of a BCG Matrix Question mug. McDonalds Europe has found it tough to break into the food industry which is already congested with miscellaneous firms in the industry. The culture diversification in the different parts of Europe has also resulted in low-demands and hard currency returns for McDonalds Europe, making it a question mark. The only way to cure the problem is that McDonald should carry out(p) a market research to find out what people